Real life OKRs used by real companies.

= Objective and 🏳 = key Result

Renew and Growth OKRs

◎ Launch our MVP to help people get fit
  • 🏳 Get the first 100 users to sign up
  • 🏳 40% of users should be retained by week two
  • 🏳 Get to an NPS score of 35
  • 🏳 10% of our users should upgrade to our paid plan
◎ Launch our MVP to help people get fit
  • 🏳 Get the first 100 users to sign up
  • 🏳 40% of users should be retained by week two
  • 🏳 Get to an NPS score of 35
  • 🏳 10% of our users should upgrade to our paid plan

People and Culture OKRs

◎ Launch our MVP to help people get fit
  • 🏳 Get the first 100 users to sign up
  • 🏳 40% of users should be retained by week two
  • 🏳 Get to an NPS score of 35
  • 🏳 10% of our users should upgrade to our paid plan
◎ Launch our MVP to help people get fit
  • 🏳 Get the first 100 users to sign up
  • 🏳 40% of users should be retained by week two
  • 🏳 Get to an NPS score of 35
  • 🏳 10% of our users should upgrade to our paid plan

Recruitment OKRs

◎ Launch our MVP to help people get fit
  • 🏳 Get the first 100 users to sign up
  • 🏳 40% of users should be retained by week two
  • 🏳 Get to an NPS score of 35
  • 🏳 10% of our users should upgrade to our paid plan
◎ Launch our MVP to help people get fit
  • 🏳 Get the first 100 users to sign up
  • 🏳 40% of users should be retained by week two
  • 🏳 Get to an NPS score of 35
  • 🏳 10% of our users should upgrade to our paid plan


North Features
Getting started with North
Org and Team goals
Goal Initiatives
Goal Check-ins
Give Awards
Goal Alignment

Our take on Product
OKRs for AARRR Metrics
On Product discovery
Communicating well
Metrics for Product teams
Telling stories with data
Data visualisation

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