We’ve designed North for makers and craftsmen. We know you can handle complexity – You care about speed, you care about just enough, nothing more nothing less.
North is designed like a Japanese knife, one without affordances. The skill is in the hands that hold it, It adapts to how you use it and gets out of the way.
Sense and respond
- Observe with keen curiosity
- Respond with thoughtful design
- Discover continuously
- Support interactions that happen spontaneously
- Let the Interface feel like an extension of the person using it
- North fades in the background
- People shouldn’t notice the UI
Context > Consistency
- Break consistency to allow for context
North is a work in progress – we believe you’ll enjoy using it.
Our take on Product
On Product discovery
Metrics for Product teams
Telling stories with data