Let’s see where OKRs fit in the company strategy stack. If you’re doing things well. Your company has a strong mission, a clear strategy, and goals that complement that strategy.

Company Mission
Why your company exists in the world. what is its purpose?

Company Strategy
The unique way in which you will achieve your company’s mission

Company Goals and OKRs
The outcomes your company wants to drive based on the strategy

Product Strategy
The plan for how the product will contribute to the company strategy.

Marketing Strategy
The plan for how marketing will contribute to the company strategy.

Product OKRs
The ambitious objectives and measurable key results to execute on the product strategy

Marketing OKRs
The ambitious objectives and measurable key results to execute on the marketing strategy

Product Initiatives
The actual projects to achieve the product goals

Marketing Initiatives
The actual projects to achieve the marketing goals.

Next: See what a typical OKR cycle looks like


North Features
Org and Team goals
Goal Initiatives
Goal Check-ins
Give Awards
Goal Alignment
Discussions

Our take on Product
On Product discovery
Communicating well
Metrics for Product teams
Telling stories with data
Data visualisation


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