Let’s see where OKRs fit in the company strategy stack. If you’re doing things well. Your company has a strong mission, a clear strategy, and goals that complement that strategy.
Why your company exists in the world. what is its purpose?
The unique way in which you will achieve your company’s mission
Company Goals and OKRs
The outcomes your company wants to drive based on the strategy
The plan for how the product will contribute to the company strategy.
The plan for how marketing will contribute to the company strategy.
The ambitious objectives and measurable key results to execute on the product strategy
The ambitious objectives and measurable key results to execute on the marketing strategy
The actual projects to achieve the product goals
The actual projects to achieve the marketing goals.
Our take on Product
On Product discovery
Metrics for Product teams
Telling stories with data