An organisation’s vision, mission, and strategy are the foundation for creating Goals. Mission and strategy provide the necessary context for your goals. They answer the WHY behind your goals. Below we have curated some of the best and most inspiring Vision and Mission Examples for your inspiration.
Vision – The change your company wants to bring to the world.
Mission – The things your company will do to make that change happen
Patagonia
Mission: We’re in business to save our home planet
Apple
Vision: We believe that we are on the face of the earth to make great products and that’s not changing
Mission: To help people and businesses throughout the world realize their full potential
Microsoft
Vision: To help people and businesses throughout the world realize their full potential.
Mission: To empower every person and every organization on the planet to achieve more.
Amazon
Vision: To be earth’s most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online
Mission: To serve consumers through online and physical stores and focus on selection, price, and convenience
Athletic Greens
Mission: Our mission is to empower people to take ownership of their health.
Vision: To provide access to the world’s information in one click.
Mission: Organize the world’s information and make it universally accessible and useful.
Vision: To bring the metaverse to life and help people connect, find communities and grow businesses
Mission: To give people the power to build community and bring the world closer together.
Meta
Mission: To give people the power to share and make the world more open and connected. People use Meta technologies to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.
Zoom
Vision: Video communications to empower people to accomplish more.
Mission: To develop a people-centric cloud service that forever transforms the real-time collaboration experience and improves the quality and effectiveness of communications.
Vision: We believe in free expression and think every voice has the power to impact the world.
Mission: To give everyone the power to create and share ideas and information instantly, without barriers.
YouTube
Mission: To give everyone a voice and show them the world.
BBC
Mission: To act in the public interest, serving all audiences through the provision of impartial, high-quality and distinctive output and services which inform, educate and entertain
Vision: Create economic opportunity for every member of the global workforce.
Mission: To connect the world’s professionals to make them more productive and successful.
IKEA
Mission: To create a better everyday life for many people.
Tesla
Vision: Create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles
Mission: To accelerate the world’s transition to sustainable transportation and energy.
Volvo
Mission: We have made it our mission to make life easier, better and safer for everyone.
Ferrari
Mission: To make unique sports cars that represent the finest in Italian design and craftsmanship, both on the track and on the road.
American Museum of Natural History
Mission: To discover, interpret, and disseminate—through scientific research and education—knowledge about human cultures, the natural world, and the universe.
WordPress
Mission: To democratize publishing and eCommerce one website at a time.
Nike
Vision: Do everything possible to expand human potential.
Mission: To bring inspiration and innovation to every athlete* in the world.
Alphabet Inc
Mission: To organize the world’s information and make it universally accessible and useful.
North
Vision: Make work meaningful for everyone
Mission: Help companies achieve outcomes and, for individuals, give a way to connect everyday work to company goals.
Learn more about Vision and Mission
Before you start
What are OKRs?
OKR Meaning
History of OKRs
Benefits of OKRs
Are OKRs right for me?
OKR Mistakes to Avoid
A Brief Guide to OKRs
Aligning with OKRs
Strategic Planning
OKRs in Strategy
SMART, MBO, BHAG
Role of an OKR Champion
Take the OKR Quiz
The North Guide to OKRs
Getting started with OKRs
How North works
A typical OKR Cycle
Planning your OKRs
Weekly OKR Check-In
Stretch vs Committed OKRs
Aligning vs Cascading OKRs
Aligning OKR Teams
OKRs vs KPI
OKR vs KPI: with Examples
Input vs Output metrics
Good and Bad OKRs
OKRs and Agile
OKR Templates
Learning resources
Vision & Mission Templates
Google OKR Template
OKRs for Product teams
OKRs for CEOs’ teams
OKRs for Sales teams
OKRs for Marketing teams
OKRs with Google Workspace
North Features
Getting started with North
Org and Team goals
Goal Initiatives
Goal Check-ins
Give Awards
Goal Alignment
Our take on Product
OKRs for AARRR Metrics
On Product discovery
Communicating well
Metrics for Product teams
Telling stories with data
Data visualisation
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