An organisation’s vision, mission, and strategy are the foundation for creating Goals. Mission and strategy provide the necessary context for your goals. They answer the WHY behind your goals. Below we have curated some of the best and most inspiring Vision and Mission Examples for your inspiration.

Vision – The change your company wants to bring to the world.
Mission – The things your company will do to make that change happen

Patagonia

Mission: We’re in business to save our home planet

Apple 

Vision: We believe that we are on the face of the earth to make great products and that’s not changing

Mission: To help people and businesses throughout the world realize their full potential

Microsoft 

Vision: To help people and businesses throughout the world realize their full potential.

Mission: To empower every person and every organization on the planet to achieve more.

Amazon 

Vision: To be earth’s most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online

Mission: To serve consumers through online and physical stores and focus on selection, price, and convenience

Athletic Greens 


Mission: Our mission is to empower people to take ownership of their health.

Google

Vision: To provide access to the world’s information in one click.

Mission: Organize the world’s information and make it universally accessible and useful.

Facebook

Vision: To bring the metaverse to life and help people connect, find communities and grow businesses

Mission: To give people the power to build community and bring the world closer together.

Meta

Mission: To give people the power to share and make the world more open and connected. People use Meta technologies to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.

Zoom

Vision: Video communications to empower people to accomplish more.

Mission: To develop a people-centric cloud service that forever transforms the real-time collaboration experience and improves the quality and effectiveness of communications.

Twitter

Vision: We believe in free expression and think every voice has the power to impact the world.

Mission: To give everyone the power to create and share ideas and information instantly, without barriers.

YouTube

Mission: To give everyone a voice and show them the world.

BBC

Mission: To act in the public interest, serving all audiences through the provision of impartial, high-quality and distinctive output and services which inform, educate and entertain

LinkedIn

Vision: Create economic opportunity for every member of the global workforce.

Mission: To connect the world’s professionals to make them more productive and successful.

IKEA

Mission: To create a better everyday life for many people.

Tesla

Vision: Create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles

Mission: To accelerate the world’s transition to sustainable transportation and energy.

Volvo

Mission: We have made it our mission to make life easier, better and safer for everyone.

Ferrari

Mission: To make unique sports cars that represent the finest in Italian design and craftsmanship, both on the track and on the road.

American Museum of Natural History

Mission: To discover, interpret, and disseminate—through scientific research and education—knowledge about human cultures, the natural world, and the universe.

WordPress

Mission: To democratize publishing and eCommerce one website at a time.

Nike

Vision: Do everything possible to expand human potential.

Mission: To bring inspiration and innovation to every athlete* in the world.

Alphabet Inc

Mission: To organize the world’s information and make it universally accessible and useful.

North

Vision: Make work meaningful for everyone

Mission: Help companies achieve outcomes and, for individuals, give a way to connect everyday work to company goals.


Learn more about Vision and Mission


North Features
Getting started with North
Org and Team goals
Goal Initiatives
Goal Check-ins
Give Awards
Goal Alignment

Our take on Product
On Product discovery
Communicating well
Metrics for Product teams
Telling stories with data
Data visualisation


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