We’ve seen this first hand.  Amazingly talented people working hard, yet achieve so little. They put their heads down, grinding away at daily tasks, without a real sense of direction.

With no specific goal to achieve or purpose to serve, they don’t see how their work impacts the world. And because of this, they approach their work as a series of to-dos on a checklist. This is uninspiring, demotivating and needs to change.

Businesses and their leaders spend so much time and money on building products, yet most of them end up building things that no one wants and will never use.

This doesn’t benefit anyone. People spend most of their lives at work, they should go home at the end of the day feeling satisfied, knowing their work means something. And the money businesses spend should actually make an impact by creating value.

Project management tools have not done much to help.

Tools like Jira, Asana and Trello help teams focus on output, not outcomes. They treat people like factory workers who get handed daily tasks. They prompt managers to create endless back-logs that become daily tasks for employees. The tasks roll into sprints, sprints rollup to releases and before you know it, your delivery pipeline is a treadmill going nowhere. Everyone is working so hard, but achieving so little.

We want to fix this.

We want to help reduce this waste so all that hard work, time and money go into the meaningful outcomes businesses and teams set out to achieve. We want to help make better decisions, measure progress, and ultimately, build products that people need and value.

One of the biggest reasons for human success is our ability to trust each other and have a shared purpose. North enables teams to have a holistic understanding of the organisation’s goal. Teams can choose and innovate their own path to success.

With North, we hope makers will be able to add things in this world which are valuable to people.


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