In 2008 Google set out to build Google Chome – a web browser of the future. They took on an ambitious OKR to not only build the next-generation browser but also make it the most popular browser in the market. This Objective was owned by Sundar Pichai.
Pichai set the ambitious goal of 20 million by the end of 2008.
3-year stretch OKR example From Google
Objective
Develop the next-generation client platform for web applications.
Key Results
- Chrome reaches 20 million seven-day active users by end of 2008
- Chrome reaches 50 million seven-day active users by end of 2009
- Chrome reaches 100 million seven-day active users by end of 2010
Initiatives
- Broadened their distribution deals with the OEMs (original equipment manufacturers)
- Embarked on a “Chrome Fast” marketing campaign to heighten product awareness in the United States
- Expanded their demographic by launching Chrome for OS X and Linux.
- Creating a passive alert for former Chrome users who’d been dormant
By the end of the first year, 2008, they did not achieve their OKR.
In 2009, they changed the Key Result to 50 million seven-day active users. They did not make it this time either, but they did manage to get to 38 million.
In 2010, they decided to stretch themselves by changing the Key Result to 100 million users. By now they had led a lot of valuable lessons from 2008 and 2009 and applied them all in initiatives under the goal
North is a single app for Strategy, OKRs, and Initiatives
North is built for data-driven companies that want to make an impact.
Companies of all sizes use North for strategy, goals and Initiatives.
Before you start
What are OKRs?
OKR Meaning
History of OKRs
Benefits of OKRs
Are OKRs right for me?
OKR Mistakes to Avoid
A Brief Guide to OKRs
Aligning with OKRs
Strategic Planning
OKRs in Strategy
SMART, MBO, BHAG
Role of an OKR Champion
Take the OKR Quiz
The North Guide to OKRs
Getting started with OKRs
How North works
A typical OKR Cycle
Planning your OKRs
Weekly OKR Check-In
Stretch vs Committed OKRs
Aligning vs Cascading OKRs
Aligning OKR Teams
OKRs vs KPI
OKR vs KPI: with Examples
Input vs Output metrics
Good and Bad OKRs
OKRs and Agile
OKR Templates
Learning resources
Vision & Mission Templates
Google OKR Template
OKRs for Product teams
OKRs for CEOs’ teams
OKRs for Sales teams
OKRs for Marketing teams
OKRs with Google Workspace
North Features
Getting started with North
Org and Team goals
Goal Initiatives
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Give Awards
Goal Alignment
Our take on Product
OKRs for AARRR Metrics
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