OKRs or Objectives and Key Results, is a goal management framework.
OKRs help organisations answer three key questions:
Objective →
Key result →
Initiatives →
What is our goal?
How do we know we are getting there?
What are we doing to get there?
A simple example to better understand OKRs
Let’s take a real-life example: let’s say you’re unwell and have a fever. What do you do? – You go to the doctor.
What does the doctor do? She asks you about your symptoms, measures your temperature, and looks at your tongue (maybe gives you a candy).
She then gives you prescription medicines which you take twice a day after meals, she asks you to drink lots of water, and get good rest (no computers). Most importantly, she asks you to measure your body temperature every few hours and to report back to him. Let’s see what your doctor’s OKRs might be:
Example Doctor’s OKRs:
Objective: Help patients recover and stay fit
Key Results
- Bring body temperature below 99.6°F
- Bring the weight back up to 70 Kgs
Initiatives
- Eat healthily, with lots of fruits and veggies
- Take medicines on time after meals
- Get rest and stay away from screens
Let’s take another example
Objective: Get fit to have more energy to do things I love
Key Results
- Reduce body fat from x to y
- Climb 5 floors in 3 minutes
- Walk 1km in 10 mins
Initiatives
- Hire a personal trainer
- Eat healthily
- Walk 10k steps
- Get more sleep
What do we want to achieve?
In Summary, OKRs answer 3 key questions
- Where do we want to go or what do we want to achieve?
- Improve and restore your health
- How do we know we are getting there
- Bring body temperature below 99.6°F
- Bring the weight back 70 Kgs
- What are we doing to get there
- Eat healthy, especially fresh fruits, and drink lots of water
- Take medicines after every meal
- Get enough rest
Next: Are OKRs right for my company?
North is a single app for Strategy, OKRs, and Initiatives
North is built for data-driven companies that want to make an impact.
Companies of all sizes use North for strategy, goals and Initiatives.
Before you start
What are OKRs?
OKR Meaning
History of OKRs
Benefits of OKRs
Are OKRs right for me?
OKR Mistakes to Avoid
A Brief Guide to OKRs
Aligning with OKRs
Strategic Planning
OKRs in Strategy
SMART, MBO, BHAG
Role of an OKR Champion
Take the OKR Quiz
The North Guide to OKRs
Getting started with OKRs
How North works
A typical OKR Cycle
Planning your OKRs
Weekly OKR Check-In
Stretch vs Committed OKRs
Aligning vs Cascading OKRs
Aligning OKR Teams
OKRs vs KPI
OKR vs KPI: with Examples
Input vs Output metrics
Good and Bad OKRs
OKRs and Agile
OKR Templates
Learning resources
Vision & Mission Templates
Google OKR Template
OKRs for Product teams
OKRs for CEOs’ teams
OKRs for Sales teams
OKRs for Marketing teams
OKRs with Google Workspace
North Features
Getting started with North
Org and Team goals
Goal Initiatives
Goal Check-ins
Give Awards
Goal Alignment
Our take on Product
OKRs for AARRR Metrics
On Product discovery
Communicating well
Metrics for Product teams
Telling stories with data
Data visualisation