Once upon a time, there were two teams in a large organization. The first team was output-driven, and was focused on completing as many tasks as possible each day. The team members worked long hours and were always busy, but they often felt like they were spinning their wheels and not making much progress towards the organization’s goals.
The second team was outcome-driven, and was focused on achieving specific, measurable goals that were aligned with the organization’s overall mission and vision. The team members spent time defining what success looked like and identifying key metrics to track progress. They regularly reviewed their progress and made adjustments as needed in order to achieve their goals.
As a result, the outcome-driven team was able to consistently deliver results that had a real impact on the organization. They were recognized and rewarded for their achievements, and they felt more fulfilled and satisfied in their work. The output-driven team, on the other hand, continued to struggle, feeling overwhelmed and frustrated by the lack of progress they were making.
In the end, the outcome-driven team demonstrated the power of focusing on achieving specific, measurable goals, rather than simply working hard without a clear sense of direction.
North is a single app for Strategy, OKRs, and Initiatives
North is built for data-driven companies that want to make an impact.
Companies of all sizes use North for strategy, goals and Initiatives.

Before you start
What are OKRs?
OKR Meaning
History of OKRs
Benefits of OKRs
Are OKRs right for me?
OKR Mistakes to Avoid
A Brief Guide to OKRs
Aligning with OKRs
Strategic Planning
OKRs in Strategy
SMART, MBO, BHAG
Role of an OKR Champion
Take the OKR Quiz
The North Guide to OKRs
Getting started with OKRs
How North works
A typical OKR Cycle
Planning your OKRs
Weekly OKR Check-In
Stretch vs Committed OKRs
Aligning vs Cascading OKRs
Aligning OKR Teams
OKRs vs KPI
OKR vs KPI: with Examples
Input vs Output metrics
Good and Bad OKRs
OKRs and Agile
OKR Templates
Learning resources
Vision & Mission Templates
Google OKR Template
OKRs for Product teams
OKRs for CEOs’ teams
OKRs for Sales teams
OKRs for Marketing teams
OKRs with Google Workspace
North Features
Getting started with North
Org and Team goals
Goal Initiatives
Goal Check-ins
Give Awards
Goal Alignment
Our take on Product
OKRs for AARRR Metrics
On Product discovery
Communicating well
Metrics for Product teams
Telling stories with data
Data visualisation