In 2008 Google set out to build Google Chome – a web browser of the future. They took on an ambitious OKR to not only build the next-generation browser but also make it the most popular browser in the market. This Objective was owned by Sundar Pichai.

Pichai set the ambitious goal of 20 million by the end of 2008.

3-year stretch OKR example From Google


Develop the next-generation client platform for web applications.

Key Results

  • Chrome reaches 20 million seven-day active users by end of 2008
  • Chrome reaches 50 million seven-day active users by end of 2009
  • Chrome reaches 100 million seven-day active users by end of 2010


  • Broadened their distribution deals with the OEMs (original equipment manufacturers)
  • Embarked on a “Chrome Fast” marketing campaign to heighten product awareness in the United States
  • Expanded their demographic by launching Chrome for OS X and Linux.
  • Creating a passive alert for former Chrome users who’d been dormant

By the end of the first year, 2008, they did not achieve their OKR.

In 2009, they changed the Key Result to 50 million seven-day active users. They did not make it this time either, but they did manage to get to 38 million.

In 2010, they decided to stretch themselves by changing the Key Result to 100 million users. By now they had led a lot of valuable lessons from 2008 and 2009 and applied them all in initiatives under the goal

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