Real life OKRs used by real product teams.
◎ = Objective and 🏳 = key Result
Sales Leader OKRs
◎ Hit company bookings target for Q1
- 🏳 Secure $10M in sales by end of Q1
- 🏳 60% of sales team should achieve quota
- 🏳 40% of overall sales should come via new product
- 🏳 Attend 3 industry events by end of Q1
Sales Manager OKRs
◎ Become a more effective sales machine
- 🏳 Launch the energy vertical sales plan by end of Q1
- 🏳 Hire 3 new sales managers by end of Q1
- 🏳 Propose lead territories for 3 new regions given latest lead scoring rules by end of Q1
- 🏳 Ensure that the sales certification program is in place by end of Feb
- 🏳 Create new rules of engagement on sales compensation commission by Jan 31st
◎ Expand our presence in new region
- 🏳 Hire 2 new Sales Executives
- 🏳 Meet 45 new leads by the end of Q1
- 🏳 Work with marketing to build sales product collaterals
Account Executive
◎ Set up new bookings pipeline to achieve Q1 Targets
- 🏳 Contribute $250K in bookings by the end of Q1
- 🏳 Contribute $1M in new pipeline by end of Q1
- 🏳 Keep pipeline 3x the sales target at all times
- 🏳 Deliver 40% of territory bookings via upsell and cross-sell
- 🏳 Achieve linearity targets with 20% closed by end of month and 50% closed by end of month 2
◎ Ensure quality activity on leads and opportunities
- 🏳 Maintain 100% of opportunities that are not older (younger) than 60 days 2. Convert or downgrade all leads within 14 days
- 🏳 Meet with 75 new opportunities by the end of Q1
- 🏳 Document 50 new discoveries in SFDC for Q1
Sales Representative
◎ Define and implement SDR social selling process and guide
- 🏳 Craft a social selling email template by February 13th
- 🏳 Send social emails to 10 contacts per week for the duration of Q1 3. Train 3 new SDRs on social selling best practices
- 🏳 Touch 100% of leads every week
◎ Aim to Exceed 2021 quotas by 100%
- 🏳 Create a strategy for account tier by end of the month
- 🏳 Generate 30 Sales Qualified Leads by end of Q1
- 🏳 Source 10 Tier 1 CXO meetings by March 1st
- 🏳 Bring in $100k in sales by end of Q1
Before you start
What are OKRs?
OKR Meaning
History of OKRs
Benefits of OKRs
Are OKRs right for me?
OKR Mistakes to Avoid
A Brief Guide to OKRs
Aligning with OKRs
Strategic Planning
OKRs in Strategy
SMART, MBO, BHAG
Role of an OKR Champion
Take the OKR Quiz
The North Guide to OKRs
Getting started with OKRs
How North works
A typical OKR Cycle
Planning your OKRs
Weekly OKR Check-In
Stretch vs Committed OKRs
Aligning vs Cascading OKRs
Aligning OKR Teams
OKRs vs KPI
OKR vs KPI: with Examples
Input vs Output metrics
Good and Bad OKRs
OKRs and Agile
OKR Templates
Learning resources
Vision & Mission Templates
Google OKR Template
OKRs for Product teams
OKRs for CEOs’ teams
OKRs for Sales teams
OKRs for Marketing teams
OKRs with Google Workspace
North Features
Getting started with North
Org and Team goals
Goal Initiatives
Goal Check-ins
Give Awards
Goal Alignment
Our take on Product
OKRs for AARRR Metrics
On Product discovery
Communicating well
Metrics for Product teams
Telling stories with data
Data visualisation
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